Learn what AI search optimization involves, how to review your pages and how to check AI answers. Start with the introduction, then choose a checklist for the problem you want to investigate.
AIO and AI search
Mistaken for a same-name company, or your site name and authors don’t show correctly? Align your company overview and official links, then describe them with Organization, WebSite and author structured data, and check the results after publishing.
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Case studies and research
Plaid’s two-person search marketing team uses Profound for AI search research and content improvement proposals. Explore the case and AgentSignal’s proposed weekly work plan for turning findings into update candidates, editorial checks, and regular reports.
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Measurement and site improvement
Getting visits but few inquiries for your business service? Use this worksheet and a fictional before-and-after example to review what pricing includes, extra charges, cost calculations, contract terms, and what happens after someone applies.
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Case studies and research
Lake.com, a lakefront rental platform, created articles based on AI search question patterns. This article explains what its reported 5x figure measures and shows how accommodation providers can choose articles by splitting traveler questions into destination, activities, and lodging.
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Case studies and research
What do Go Fish Digital’s reported 83.33% increase and 25x figure actually measure? This article explains the numbers, then shows how to organize buyer questions, record a baseline, and add answers to pages, using a fictional pricing page.
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Case studies and research
Ahrefs reported that AI-referred visits land on pages beyond its blog. Learn how to find the landing pages for your own AI traffic and choose which pages to improve first.
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AIO and AI search
Learn how to use AI Performance in Bing Webmaster Tools to see which of your pages were cited in Copilot and other AI answers. Covers how to read Intents, Topics, Citation Share and Compare without confusing them with rankings or traffic.
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AIO and AI search
llms.txt is a list of links to public pages you want AI to read. Learn whether AI search requires it, how it differs from robots.txt, when it helps, how to write it, and how to set it up and check it in WordPress and other platforms.
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AIO and AI search
LLMO, GEO, AEO and AIO are names for work that helps AI answers find your company. Learn what GEO and AEO mean, how GEO differs from local map optimization, where the terms overlap, and how to compare proposals that use different names.
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AIO and AI search
Steps to take when your site does not appear in Google’s AI Overviews or AI Mode: check the live results, confirm indexing and generative AI impressions in Search Console, and understand robots.txt vs. noindex.
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AIO and AI search
AIO has two meanings: work to get your company featured in AI answers, and Google Search’s AI Overviews. Learn how it relates to SEO, what to confirm in a proposal, what Search Console and Bing reports show, and your first tasks.
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AIO and AI search
AI Overviews are AI-generated summaries shown in Google Search. Learn how they relate to the former SGE trial, how they differ from AI Mode, why no extra requirements apply, how to review earlier work and how to check the Search Console generative AI report.
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AIO and AI search
Query fan-out is a technique in which AI may run several related searches to answer one question. Learn why a first-place page may not be cited, which related questions your pages should answer, and what you can observe in Search Console and Bing.
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