What Is Organization Structured Data? Aligning Company Details and Official Links

You search your company name and see another company’s address. The site name in search results is not the one you expected. You are not sure your article authors are being conveyed correctly. People responsible for company information run into situations like these.

This article explains how to separate the symptoms first, decide on correct company details internally, and then describe them with Organization, WebSite and author structured data. It is not a process that guarantees corrections to search results. Information was checked on September 23, 2026.

Separate another company’s results from errors in your own details

First, record whether what you saw is another company’s page or outdated information on your own page. If a same-name company simply appears alongside you, that is no reason to change the address on your own site.

From here we use a fictional company, Komorebi Setsubi Co., Ltd. It maintains air conditioning for business customers in Nagoya and worries about being confused with another company of the same name.

The person in charge enters the company name into Google Search and notes the page title and link URL of any concerning result. Next, they add a location or business type, such as “Komorebi Setsubi Co., Ltd. Nagoya,” and record which search showed the concerning result. This records what appeared at that moment.

Observation (example)	Classification	Where to look first
A same-name company appears	Another company’s page	Whether your description includes location and business
Your company overview shows an old address	Your page is outdated	The company overview content
Your official profile shows an old phone number	An external page you manage is outdated	That profile’s public content

Align your company overview and official profiles to one reference

Put the company details you have confirmed internally into one reference sheet, and update your company overview and the profiles you manage to match it. Do not guess the correct address from search results; check with general affairs or the inquiries team. Mark unknown items “awaiting confirmation” rather than filling them in.

Item	Example entry (illustrative)	Who confirms
Company name	Komorebi Setsubi Co., Ltd.	General affairs
Business description	Air-conditioning maintenance for businesses in Nagoya	Business lead
Address	Copy the confirmed head office address	General affairs
Official website	Official homepage URL	Site administrator
Official profiles	URLs of social profiles you manage	Account manager
Article authors	Names shown on author pages	Editor

If the company overview only says “Welcome to Komorebi Setsubi,” change it to a sentence such as “Komorebi Setsubi Co., Ltd. provides air-conditioning maintenance for businesses in Nagoya.” This gives readers something to tell you apart from another company.

Convey company details with Organization structured data

Organization is structured data that conveys your company name, official website, logo, address and official profiles in a format Google can read easily. Google says it helps distinguish your organization from others.[1]

Place it on the homepage or a single page describing the company, such as an about page; it does not need to be on every page. There are no required properties; add the ones that apply.[1] Google recommends the most specific type, such as OnlineStore for an online shop.[1]

Property	Meaning	From which part of the reference sheet
name	Organization name; use the same name as your site name[1]	The form of the company name used as your site name
url	Official website URL	Official website
logo	Company logo image	Where the current logo is
address	Address	Address
sameAs	URL of a page on another site with information about you[1]	Official profiles
legalName	Registered legal name, if different from name[1]	Confirmed by general affairs

sameAs can include your profiles on social media or review sites.[1] For this task, limit it to pages you have confirmed your company manages. Do not include articles that merely mention your name or a same-name company.

Convey your site name with WebSite structured data

To indicate the site name shown in search results, use WebSite structured data on your homepage. The site name is the name of the whole site, separate from each page’s title.[2]

The required properties are name (the site name) and url (the homepage URL), placed on the domain or subdomain homepage. You can offer abbreviations as options with alternateName.[2] A subdirectory such as example.com/news cannot have its own site name.[2]

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Komorebi Setsubi",
  "alternateName": "Komorebi Setsubi Co., Ltd.",
  "url": "https://example.com/"
}
</script>

The values and URL above are illustrative. Google chooses site names automatically, so your preference may not be used. Using the same name in your homepage title and headings reduces inconsistency.[2]

How to handle article author information (Person)

In Article structured data, list in author all the authors shown on the page. Use the Person type for people and Organization for companies.[3]

Google asks that author.name contain only the name, without job titles or words like “posted by.” It also recommends adding the author page URL with url (or sameAs).[3] If there are several authors, list each one separately.[3]

Google’s documentation does not say author markup increases trust or citations. The purpose is to match the authors visible on the page.

After publishing, check content, data and search appearance separately

After publishing, record “what people read,” “structured data tests” and “how search shows it” separately, with dates.

Test Organization in the Rich Results Test, and after publishing use URL Inspection in Search Console to see how Google views the page.[1] Site names, however, are not supported in the Rich Results Test. Use the Schema Markup Validator to check syntax, along with URL Inspection.[2]

Site name changes can take from a few days to a few weeks after recrawling.[2] If nothing changes right away, do not switch to another name immediately; record the check date and compare later.

AI search needs no special markup. Google says there are no additional technical requirements for AI Overviews and similar features, and lists making structured data match the visible text on the page.[4]

Mismatches between company details and sales terms can also cause problems in Merchant Center reviews. See “Merchant Center Misrepresentation: How to Check Business Details and Sales Terms.”