Help visitors move from reading to enquiries or purchases. Review pricing information, customer questions, form problems and outcome measurement to identify where people get stuck and choose a useful next change.
Measurement and site improvement
People arrive from AI answers, yet enquiries do not follow. Use session recordings to see what happens on the entry page: how to filter recordings to AI referrals, how to use page-wide heatmaps as a supplement, what to fix for each behavior pattern and how to recheck after the change.
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Case studies and research
An agency reported organic growth but could not measure inquiry conversion. Use a known test to match form receipts with analytics, locate missing or duplicate events, and separate visits from business outcomes.
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Measurement and site improvement
A persona study shows why AI recommendations need context. Build comparable customer questions, record mentions and links, then improve pages with verified information.
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Case studies and research
An agency-reported financial-services case study shows AI share of voice rising from 22% to 45%. Turn its customer-focused media approach into an evidence-based plan.
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Case studies and research
A New Zealand study found Google AI Overviews on 96% of its cost and pricing searches. Learn what the figure measured, what your pricing page should answer, and how to check your visibility in Search Console.
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AIO and AI search
You do not need original research data to create useful articles. Learn how to turn customer questions, answers, and decision criteria into article plans, with worksheets and fictional before-and-after examples covering anonymization, question grouping, and evidence checks.
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Measurement and site improvement
Getting visits but few inquiries for your business service? Use this worksheet and a fictional before-and-after example to review what pricing includes, extra charges, cost calculations, contract terms, and what happens after someone applies.
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Measurement and site improvement
Learn how to tell customers what to enter, how to fix errors, and whether their inquiry was received. Original before-and-after examples and review tables help you check each step from clicking Submit to confirmed receipt.
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Measurement and site improvement
If clicking a link in an AI answer shows “Page not found,” the cause is usually a move, a deletion or an outage. Learn to tell them apart from visit records and response codes, then fix redirects and notices.
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Measurement and site improvement
AI traffic means visits that arrive through links in AI answers. Learn how to check it with GA4’s AI Assistant channel, and how to read it separately from Search Console’s generative AI report and Bing’s Citation Share.
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