An AIO Case Study: AI Share of Voice Rose from 22% to 45%

Acceleration Partners reports that a US financial-services client increased its AI share of voice from 22% to 45%. Its campaign combined audience-specific external content and video with existing independent editorial recognition. This is a reported visibility outcome, not a doubling of sales.[1]

The case is useful if your company publishes regularly but rarely appears when potential customers ask AI for advice. AIO, or AI-search optimization, can involve the information available about your business outside your own website as well as the pages you control.

The client is unnamed, and the public case does not disclose the complete measurement setup. Below, we distinguish the published result from our own practical exercise for preparing clearer customer information.

What the published case establishes

The agency describes a partnership with CNET Group, using content for specific audiences such as freelancers and first-time tax filers. It distinguishes independent recognition from disclosed sponsored material. Its reported share-of-voice change is 23 percentage points; the full prompt set and calculation conditions are not public.[1]

Those limits matter. We cannot turn the result into an expected return for a smaller business or conclude that one particular placement caused the increase. Nor can we reconstruct undisclosed campaign operations.

The following steps are our recommendations. They are not presented as tasks the unnamed client performed.

1. Choose a real customer question

Open recent inquiry emails or sales notes. Look for a question that repeatedly delays a decision. Keep the question and business situation, removing names, contact details, and other unnecessary personal information.

For an invoicing service, a newly self-employed customer may need help creating a first invoice. A business with many customers may instead need to track unpaid invoices. These are illustrative scenarios, not findings from the agency's campaign.

Write a short brief before producing content:

Field	Illustrative entry
Reader	Someone preparing a first business invoice
Decision	Whether to use a service or prepare it manually
Question	Can I include the required information without missing fields?
Available evidence	Current interface, instructions, and confirmed feature scope
Next destination	The relevant feature page and setup instructions

Use your own inquiry history to select the real question. Inventing a demographic profile is less useful than knowing the task, constraints, and uncertainty that led someone to contact you.

2. Check whether your page actually answers it

Open the page that sales or support sends to customers. Find the answer to the selected question. If it exists only in a colleague's explanation, the page needs work.

Replace broad praise with verified details. “Easy for beginners” says little about the first task. A more useful explanation identifies what the user enters, what the service produces, and what remains their responsibility.

Vague copy	A more useful direction, if accurate
We provide excellent support	State the contact channel, hours, and response expectations
Everything your business needs	List the included tasks and important exclusions
Fast setup	Explain the required information and actual setup sequence

Have the relevant owner confirm pricing and service conditions. Do not invent features to make the example persuasive. A clear limitation can help someone decide just as much as a benefit.

Save the previous text and the publication date. Later, you need to know what changed, not merely that someone “improved the page.”

3. Prepare a factual brief for external coverage

Create a one-page information sheet with the official business name, target customer, task solved, eligibility, evidence, contact person, and supporting public URLs.

If you include a number, state the period, population, and what it counts. If you cannot explain the basis of a satisfaction claim, remove the claim or replace it with a verifiable feature. Obtain permission before sharing customer examples.

This exercise is useful even before commissioning a placement. It lets you respond accurately to an interview request or a partner who wants to describe your service.

Look for publications your customers already consult. Read their relevant coverage and identify an unanswered reader question. A proposal should explain the information you can contribute, not simply request a mention of your brand.

For paid coverage, agree on disclosure, review scope, correction procedures, and measurement. Sponsored content is different from an independent editorial recommendation. Buying a placement does not guarantee an AI citation.

4. Use video when a task benefits from being shown

Choose one concrete operation. In the invoicing example, show preparation, input, and checking the output. Use fictional customer details and avoid displaying real invoices or contacts.

Provide a written description and a relevant page link alongside the video. Keep important limitations and conditions available in text rather than only inside the recording.

Ask a support or sales colleague whether the demonstration answers a question they actually receive. Check that it matches the current product. This gives the video a purpose beyond accumulating views.

Google likewise recommends original, substantiated content that serves readers.[2] For its AI search features, it advises making important information available as text and using useful images or video where appropriate.[3] These are page-quality principles, not a guarantee of the case study’s outcome. A video should therefore have an accompanying page where customers can read the relevant conditions.

5. Measure visibility and customer outcomes separately

Before publication, record your target question, target URL, observation conditions, and comparison period. Keep the question stable. Otherwise, a change in the answer may simply reflect a change in what you asked.

In AI responses, distinguish a name mention, a clickable citation, and an accurate description. On your site, distinguish a visit from a useful inquiry or purchase. One favorable answer is not evidence of a commercial improvement.

Observation	Next investigation
Your name appears with incorrect information	Trace the cited source and check for outdated details
A link appears but visits do not grow	Consider whether the answer resolves the need without a visit
Visits rise but inquiries do not	Check prices, eligibility, next steps, and form behavior
Inquiries rise but are unsuitable	Clarify the intended customer and service boundaries

AgentSignal users can start with the AIO measurement guide. To observe visits, follow the tracking-tag installation guide. Use the capabilities available in your account; do not treat your own website data as evidence of what happened on a publisher's site.

A useful first deliverable is one customer question with a verified answer, a corrected page, and a factual brief another publisher could check. That is a concrete foundation for an article, interview, or video—and a much stronger instruction than simply asking someone to create more content.